Cannabis Niche – Secure Over 300 Links
CLIENT
Our client was a cannabis seed company looking to improve their online presence and attract more traffic to their website. As a new player in the highly competitive cannabis industry, they faced significant challenges in building their brand awareness and earning high-quality backlinks
CAMPAIGN OBJECTIVES
The primary objective of our link building campaign was to increase the client's online visibility and establish them as a leading authority in the cannabis seeds market. Our secondary objective was to improve their search engine rankings and drive more organic traffic to their website.
CAMPAIGN EXECUTION
We developed a comprehensive link building strategy that focused on building high-quality, relevant backlinks from authoritative websites in the cannabis industry. When we were conducting the research we realised that there weren’t enough websites in the Cannabis space, so we compiled a list of health and fitness and news websites. Our strategy included the following tactics:
Research and Outreach to Relevant Websites: We conducted extensive research to identify authoritative websites in the cannabis industry that could potentially link back to our client's website. To broaden our list, we also compiled a list of health and fitness and news websites. We then developed a targeted outreach plan to engage with these websites and secure high-quality backlinks.
Guest Posting: We developed high-quality guest posts on relevant topics and submitted them to reputable websites in the cannabis industry. These guest posts included backlinks to our client's website (87% do follow links), which helped to improve their search engine rankings and drive more traffic to their site.
Mentions: We identified brand mentions on high quality websites that were not linking back to our client’s website and got in touch asking them to link back. We got a 59% success rate. That resulted in 33 additional high quality links which would have been lost if we did not do the outreach. Easiest and cheapest links for any link building campaign.
3 Way Link Swaps: This is a simple but effective strategy. We sent outreach emails to websites in relevant industries with DR 50+ and at least 20K+ traffic and ask them for a paid guest post with at least 5 links on the article. Then we outreach to another batch of websites with similar metrics, asking them if they would like a link from a high authority site in exchange for a link to our client’s website. This campaign alone landed 63 high quality links
RESULTS ACHIEVED
Our link building campaign for the cannabis seed website was highly successful, exceeding our client's expectations. Here are some of the key results we achieved:
MORE THAN 300 HIGH-QUALITY BACKLINKS
We built over 300 high-quality backlinks from authoritative websites. These backlinks helped to establish our client as a leading authority in the cannabis seeds market and significantly improved their search engine rankings.
SIGNIFICANT INCREAS IN TRAFFIC
Over the course of a 12-month campaign, the client's website experienced a traffic increase of more than 330%. This increase in traffic was largely due to the high-quality backlinks we secured through our link building campaign.
IMPROVED SEARC ENGINE RANKINGS
Our link building campaign significantly improved the client's search engine rankings, with many of their target keywords ranking on the first page of Google search results.
CONCLUSION
Our link building campaign for the cannabis seed website was highly successful, helping our clients to establish themselves as a leading authority in the cannabis industry and significantly improving their search engine rankings. The campaign's key results included the acquisition of more than 300 high-quality backlinks, a significant increase in traffic, and improved search engine rankings. We look forward to building on this success in the future and helping more clients to achieve their online marketing goals.
