John Falzon
Director / Founder
Home/About
About Keen SERPs
Search changes.
The need for authority doesn’t.
Keen SERPs brings together Managed SEO, Link Building, Digital PR, AI Search Visibility and technology to help brands improve visibility across traditional search and AI-powered discovery.
Built from doing the work
Not software looking for a problem.
Keen SERPs was built and is managed by Keen. It grew from real SEO and link-building campaign work, long-standing publisher relationships and the practical need to manage campaigns more efficiently.
That origin still shapes the proposition: strategy and judgement first, supported by systems that make the work easier to organise, deliver and learn from.
People + technology
Expertise when you need it. Technology where it helps.
Human expertise
Judgement close to the brief.
Strategy, research, outreach, SEO judgement and commercial thinking keep activity connected to the outcome.
Technology
Systems that remove friction.
The Keen SERPs platform supports publisher discovery, campaign organisation, order management and reporting. It helps people work better; it does not replace them.
What we believe
Practical beliefs for a changing search.
No corporate wallpaper. Just principles that shape the decisions.
01
Relevance over volume
A link is only valuable when it makes sense for the campaign.
02
Evidence over assumptions
Decisions should be supported by search, performance and market data.
03
Commercial outcomes matter
Traffic and rankings matter, but they should contribute to business performance.
04
Search keeps changing
Our job is to adapt without chasing every new trend.
Meet the team
The people behind Keen SERPs.
Strategy, SEO, outreach, content and technology — brought together by a team focused on measurable search growth.
Carolin Hyzk
Head of Business Development
Karla Haber
Operations and Delivery Executive
Built around the way we work
The platform grew from the workflow.
Experience managing SEO and link-building campaigns informed the tools Keen SERPs uses to organise publisher discovery, campaign delivery and reporting.
Start with the useful question
Let’s talk about where you want to grow.
Tell us what you’re trying to achieve and we’ll tell you where we believe search can make the biggest difference.