Home/Case Studies/iGAMING / LINK BUILDING

iGAMING / LINK BUILDING

255% organic traffic growth for an online casino.

How a targeted authority-building campaign secured 80+ quality backlinks and significantly improved search visibility in the UK and Ireland.

+255%

Organic traffic

Increase reported in the source case study

+293%

Keyword visibility

Increase reported for target keywords

80+

Quality backlinks

Secured for the client website

Client

An online casino competing across the UK and Ireland.

An online casino targeting players in the UK and Ireland, operating in a highly competitive search market.

Campaign objectives

Improve rankings and organic visibility through stronger authority.

Primary objective

Improve the client’s search engine rankings and increase organic traffic.

Supporting objectives

Strengthen backlink quality.
Improve overall online visibility.

Campaign execution

The work, stage by stage.

The campaign combined publisher research, content development, personalised outreach and backlink-profile remediation to strengthen the site’s authority.

Publisher research

The team identified authoritative websites within the online gambling industry that could be interested in featuring the client’s content.

Researched relevant and authoritative websites.
Focused on the online gambling sector and publisher fit.

Content development

Relevant content was created and tailored to each publisher’s audience.

Produced informative articles.
Created infographics and interactive guides.
Covered online gambling trends and strategies.

Personalised outreach

Custom outreach emails pitched the content and focused on building genuine relationships with website owners.

Used personalised, professional outreach.
Pitched content to identified websites.
Emphasised publisher relevance and relationship building.

Content planning

A comprehensive content calendar maintained consistent delivery of high-quality content.

Worked with the client on campaign consistency.
Planned content around publisher and audience needs.

Backlink profile remediation

The campaign reviewed low-quality backlinks generated by previous agencies and implemented disavow/remediation work.

Disavowed low-quality links from the previous campaign.
The source records that the disavow file was added in Ahrefs.
Rankings improved significantly within weeks of the file being uploaded to Google Search Console.

Visual evidence

Real context from the original record.

Source imagery is retained as visual evidence. No decorative charts or invented analytics have been added.

Online casino case study conclusion evidence — Source conclusion evidence image

Composite online roulette game image — Source hero image from the original case study

Results achieved

The outcome was more than a traffic line.

+255% organic traffic

The campaign resulted in a 255% increase in organic traffic to the client’s website.

+293% keyword visibility

The campaign helped achieve higher rankings for target keywords, resulting in a 293% increase in keyword visibility.

80+ high-quality backlinks

Over 80 high-quality backlinks were secured, helping improve search rankings and overall online presence.

Improved online visibility

The source also reports improved domain authority and overall online visibility, without providing a domain-authority figure.

Conclusion

A stronger backlink profile supporting sustained organic growth.

By identifying authoritative websites in the online gambling industry and crafting unique, engaging content, the campaign attracted high-quality backlinks that delivered significant results. Personalised outreach helped build genuine relationships with website owners and improved the client’s online visibility and search rankings.

Services used

iGaming Link Building

More results

Want results like these?

Tell us where you want to grow.

Tell us where you want to grow and we’ll discuss the search strategy that makes sense for your business.

Request a demo Book a call