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SPORTS BETTING / LINK BUILDING

140% increase in organic traffic for a sports betting website.

How a sustained authority-building campaign improved search visibility and organic growth in a highly competitive betting market.

+140%

Organic traffic

Reported increase from the link-building campaign

Client

A sports betting site competing in a crowded search market.

A sports betting website that offers various types of sports betting options to its users.

Campaign objectives

Strengthen search visibility through sustained authority building.

Primary objective

Increase the website’s organic search rankings for relevant keywords and drive more traffic to the site.

Supporting objectives

    Campaign execution

    The work, stage by stage.

    The campaign focused on keyword and publisher research, opportunity qualification, personalised outreach and ongoing authority-building activity.

    01

    Keyword and publisher research

    Keen SERPs conducted thorough research to identify relevant keywords and target websites that could provide valuable backlinks.

    • Researched the client’s relevant search terms.
    • Identified sites and publisher opportunities relevant to the sports betting niche.
    02

    Opportunity qualification

    The team created a list of high-quality websites relevant to the client’s niche and assessed potential backlink opportunities.

    • Looked for relevance and authority in sports and betting publications.
    • Focused campaign management on opportunities that could support the client’s search goals.
    03

    Personalised outreach

    The team reached out with personalised pitches to secure relevant backlinks.

    • Used personalised outreach rather than generic pitches.
    • Historical tactics referenced in the source include guest blogging, link exchanges and resource-page link building.
    04

    Ongoing campaign management

    The campaign started in August 2021 and was still ongoing in the source record.

    • Managed the campaign over time.
    • Secured backlinks from sports news websites, betting forums and other sports-related blogs.

    Visual evidence

    Real context from the original record.

    Source imagery is retained as visual evidence. No decorative charts or invented analytics have been added.

    Sports betting case study conclusion evidence
    Source conclusion evidence image
    Sports betting case study conclusion evidence
    Source conclusion evidence image
    Sports betting concept image on a television and mobile device
    Source hero image from the original case study

    Results achieved

    The outcome was more than a traffic line.

    01

    +140% organic traffic

    The link-building campaign generated a 140% increase in organic traffic.

    02

    Improved organic search rankings

    The source records a significant improvement in organic search rankings and a steady increase in traffic.

    03

    Relevant publisher outcomes

    Backlinks were secured from sports news websites, betting forums and other sports-related blogs.

    Conclusion

    Sustained authority building in a competitive betting market.

    The link-building campaign generated high-quality backlinks and improved the website’s organic search rankings. Keen SERPs’ expertise and ongoing campaign management helped meet and exceed the client’s expectations.

    Services used

    Link BuildingiGaming

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